How Much Does a Logo Design Cost? admin January 31, 2022

How Much Does a Logo Design Cost?

“How much does a logo design cost?”

It’s one of the most frequent questions I receive.

ut trying to answer this question without specific details is a near impossible task. How long is a piece of string?

So the next question I usually hear is, “What’s the ballpark cost for designing a logo?”.

This depends, as every project is unique.

The cost of a logo is going to be different depending on the requirements, the size of the business, if it’s a rebranding, the amount of research & strategy that’s required and so much more.

Think about it. A huge multi-national has much different needs than a small local café.

For this reason, I get clients to fill out a branding questionnaire before formally quoting.

But let’s dive into logo design pricing further…

How Much Does a Logo Design Cost?

Logo Design Pricing - How much does a logo design cost?
Logo Design Pricing.

Ultimately, the cost of a professional logo design depends on who you decide to work with.

There is no average logo design cost, no set logo design price list and this goes for the USA / America, Australia, Canada, the UK, Europe, India – or anywhere for that matter!

But for the sake of answering the question, here are some logo design price ranges. Keep in mind these are just “ballpark” figures.

Budget Logo Design Price List:

  • DIY /  Logo makers: $0 – $50
  • Logo template: $5 – $100
  • Logo Contests / Crowdsourcing: $50 – $500

Mid-Range Logo Design Costs:

  • Offshore Designer: $100 – $250
  • Beginner Freelancer: $100 – $1000
  • Experienced Freelancer: $1000 – $5,000
  • Renowned Freelancer:  $5000 – $15,000
  • Small Design Studio: $5000 – $30,000
  • Mid-Sized Agency: $5000 – $50,000+

High-End Logo Design Pricing:

  • Branding Agency: $50,000 – $100,000  (generally includes strategy & global brand identity)
  • Renowned Branding Agency: $100,000 – $1,000,000 + (generally includes strategy & global brand identity)
  • World Famous Designer: $100,000 – $1,000,000+
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